Last updated: 10 April 2026
Who we are
Our website address is: https://www.giftaim.co.uk
GiftAim is a UK-based website that provides gift ideas, product recommendations, and related content. For privacy-related enquiries, you can contact us at: legal@giftaim.co.uk
What personal data we collect and why we collect it
We may collect and process the following types of personal data:
- Technical data: IP address, browser type, device information
- Usage data: pages visited, time spent on pages, interactions
- Contact data: if you contact us directly (e.g. email)
We collect this data to:
- Improve website performance and user experience
- Analyse visitor behaviour
- Ensure security and prevent abuse
- Comply with legal obligations
Our legal bases for processing include:
- Consent (e.g. cookies, analytics)
- Legitimate interests (e.g. improving our website)
- Legal obligations
Comments
If comments are enabled:
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
We use cookies and similar technologies to improve your experience.
Cookies may be used to:
- Remember preferences
- Enable core website functionality
- Analyse traffic (with consent)
You can manage your cookie preferences at any time via our cookie banner.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
For full details, see our Cookie Policy.
Analytics
We use Google Analytics (via Google Site Kit) to understand how visitors use our website.
Google Analytics may collect:
- IP address (anonymised)
- Device and browser information
- Pages visited and interactions
We:
- Use anonymised IP addresses
- Require user consent before analytics cookies are set
- Restrict data sharing where possible
Google’s Privacy Policy: https://policies.google.com/privacy
You can opt out via:
- Our cookie consent banner
- Google Analytics opt-out tools
Affiliate links
Some links on this website are affiliate links, meaning we may earn a commission if you make a purchase through them.
These links may redirect you to third-party websites (e.g. retailers), which have their own privacy policies and may collect data independently.
We do not control these third-party websites.
These third parties may use cookies or similar technologies to track referrals.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
We may share data with:
- Google (Analytics) – for website analytics
- Hosting and infrastructure providers – to operate the website
- Spam detection services – for comment moderation
We do not sell personal data.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
- Comments: retained indefinitely (if enabled)
- Analytics data is retained in accordance with Google Analytics settings (typically up to 14 months unless otherwise configured).
- Contact enquiries: retained only as long as necessary to respond to your enquiry and for any follow-up, unless a longer retention period is required by law
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
To exercise these rights, contact us at: legal@giftaim.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk
Where your data is sent
Visitor comments may be checked through an automated spam detection service.
Some data may be transferred outside the UK/EU (e.g. Google services).
Where this happens, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses
- GDPR-compliant providers
How we protect your data
We implement appropriate security measures, including:
- Secure hosting environments
- SSL encryption (HTTPS)
- Access controls
What data breach procedures we have in place
In the event of a data breach, we will:
- Investigate and contain the issue
- Notify affected users where required
- Report to relevant authorities if legally necessary
Third-party services used
Complianz (Cookie Consent)
We use Complianz to manage cookie consent. This may store anonymised consent data.
Privacy Policy: https://complianz.io/legal/privacy-statement/
LiteSpeed Cache / QUIC.cloud
We use caching to improve performance. Cached data is temporary and not used for tracking.
Privacy Policy: https://quic.cloud/privacy-policy/
Contact information
If you have any questions about this Privacy Policy, contact:
Email: legal@giftaim.co.uk
Website: https://www.giftaim.co.uk